The first thing to say about Cowboy 4 ST is that yes, it is a little similar to the VanMoof S3. They're both slick, chunky-framed bikes with an emphasis on smart features and urban styling.

which continues Cowboy’s minimal aesthetic, with its sturdy, unadorned frame, purist typography and concealed cabling. With a range of between 25 to 40 miles, depending on your riding style and level ...

Cowboy has always emphasised the importance of app integration to its bikes, and the Cowboy Connect service integrates a series of ‘Live Challenges’ to add fitness goals to your ride, alongside a ...

Cowboy says its Red Dot design award-winning bikes are used by owners on average nine times per week, 'typically cycling over 4.5 km'. The brand's co-founder and CTO Tanguy Goretti says Cowboy rid ...