New AI capability helps enterprises reason over qualitative and quantitative customer journey data, accessed through the Ask TheyDo conversational interface AMSTERDAM, January 28, ...

The holiday numbers are already in the books. The real story shows up in late winter, when you see how many new shoppers ...

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

DIfferentiation beyond AI is essential when companies have access to the same platforms. Leveraging employees in the customer ...

If your social strategy is going to survive the scrutiny of 2026, it needs to grow up in three key areas: integration, intent, and impact. The biggest challenge for marketers this year is maintaining ...

While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ ...

Explore how artificial intelligence is transforming marketing strategies and enhancing brand engagement across various industries while maintaining human-centered values.

One printing company shares how it's taking a phased, step-by-step approach to AI implementation to reduce friction in everyday work.

RetailMeNot, a leading savings and cash back destination, is celebrating its 20th anniversary. As a pioneer in digital savings, RetailMeNot is marking two decades of innovation with a more seamless, ...

Campaign Middle East spoke to Andrew Gregory, Marketing Director, Ford MENA about the strategy and rollout of 'Ready. Set. Ford'.

The Blind Spot Hiding in Plain Sight  Ignoring women 50+ as a demographic is not a great marketing strategy; if you ask me, it’s an expensive blind spot. And yes, I’m saying ‘expensive’ on ...

Digital marketers today face an unrelenting demand for video content. Social media feeds prioritize motion, audiences scroll past static posts, and competitors ...