I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

A Primer Applicator Makes All the Difference — This Is the One We're Obsessed With. ... ($8) — the dual-ended beauty tool is a combination of a slightly concave spatula and a dense face brush.

Check out the elf Pawer Grip Primer Dog Toy, which is an $8 limited edition dog toy based on the elf Power Grip Primer. Buy here before it runs out!

My $7 primer hydrated the hell out of my dry, sensitive skin – color me shocked, it made my makeup go on flawlessly too. Another fan said it was a 'perfect dupe' of a $28 Milk Makeup product ...

It has 16,000 5-star reviews!

Joey King stars in the new e.l.f. campaign alongside Lucien Laviscount. The ad puts a hilarious spin on the effectiveness of the brand's popular Power Grip Primer. See the video and hear from King ...

The brush coats each lash, ... I find that the ELF Power Grip primer is comparable to the $38 Milk Hydro Grip version and has a lightweight, hydrating formula.

Even beauty experts are occasionally left with a cakey face. The E.L.F. Makeup Mist & Set ($5) smooths out foundation with one spray and ensures your makeup lasts all day. It contains aloe and is ...

This e.l.f power grip primer is a great options for all skin types. According to the brand, it is non-comedogenic, meaning it does not clog pores. In addition to this, it’s also 100% cruelty ...

I'm a makeup artist and I made a list of which beauty products I'll repurchase in 2023. I absolutely can't go without Cinema Secrets' brush soap or Rare Beauty's liquid blushes. I use Patrick Ta's ...