I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Considering the ease of application (whether with a brush, sponge or fingers), coverage claims, staying power, the look and feel on our skin, as well as its SPF credentials, these are the best ...

Check out the elf Pawer Grip Primer Dog Toy, which is an $8 limited edition dog toy based on the elf Power Grip Primer. Buy here before it runs out!

I’m obsessed with e.l.f.’s $10 face primer, and with more than 40,000 reviews, I’m not the only one — Here’s what makes it so great. Written By Maria Correa.

NYX and e.l.f. are two of the trendiest affordable beauty brands, so team Cosmo tested skincare & makeup from both to see if one brand is better than the other.

Joey King Uses This $10 Makeup Primer On The Regular. The actor chats with Bustle about her commercial with e.l.f. Cosmetics, her getting-ready routine, and more. by Olivia Rose Rushing.

“An e.l.f. Power Grip Primer is sold every 3.5 seconds. Fandom is fueled by an e.l.f.ing amazing community of undefeated enthusiasts. Our community is comprised of a beautiful tapestry of ...

My 58-year-old mom and I tried two products from drugstore makeup brand elf Cosmetics that have earned thousands of five-star ratings on Amazon. Elf Camo CC Cream and elf Halo Glow Liquid Filter ...