Those who are privy to the Elf on the Shelf Santaverse know that the tradition is much bigger than Scout Elf. This post ...

As the official minivan of the holiday season, Chrysler Pacifica and The Elf on the Shelf come together once again to spread ...

POUNDLAND is now selling Elf on the Shelf inspired dolls – and they cost just £2 each. The toy, from the creators of The Elf on the Shelf, is perfect for those looking to get ahead on their Christmas ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

Netflix will develop movies, TV shows and animated content based on The Elf on the Shelf, the Christmas character with the watchful eye to see who have been naughty and nice boys and girls every ...

Before it became a Christmas must-have, The Elf on the Shelf was a small family company being sold out of the "back of the car" — until Jennifer Garner unknowingly changed everything. Bell continued, ...

The creators of The Elf on the Shelf are celebrating 20 years of the holiday tradition that became a global brand.

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...

Poundland is retiring the ‘naughty elf’ star of x-rated Christmas ads that landed the chain in trouble with the watchdog. This Christmas, Poundland is to sell a new ‘family-friendly’ elf range aimed ...

Netflix will develop new films and TV series based on The Elf on the Shelf. Deadline confirmed Netflix acquired rights to the family brand, owned by the Atlanta-based Lumistella Company, and will ...