Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. But the mindset, ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

What are B2B payments? B2B payments are transactions that occur between two businesses for goods or services. This term differs from business-to-consumer (B2C) transactions, which are made ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) ...