The beauty world is leaning into bolder, more playful trends. In 2025, color is power and your key to making your makeup fun again — and your eyelids are the new canvas. Case in point?

According to beauty writer Tembe Denton-Hurst, we’re on the verge of a glossy-lip summer. One of our mainstays is the Fenty Beauty’s Gloss Bomb Universal Lip Luminizer; beauty columnist Rio ...

Glossier, known for skin care and makeup products ... only young American beauty brand they liked. Both said they were also fans of Rhode, founded by Hailey Bieber, and Fenty Beauty, founded ...

Don't worry, your ~ favorite ~ beauty editors at Cosmo have you covered ... It's kinda crazy how much better my makeup looks when I use this brush to apply it. The big side is ideal for stippling ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle.

When eyeshadow palettes range from $15 at a drugstore to $175 for a high ... is not only great for your wallet — it's also better for the environment, as the beauty industry uses a lot of natural ...