The pay-off - and most satisfying step! - comes in the morning: The peeling or "shedding" of the mask. The big reveal will introduce you to your new and improved complexion, which will be firmer ...

"I’ve been struggling with stubborn dead skin on my feet for years, but this foot peel mask finally did the trick" one user ...

The mask, which is applied to the face in liquid form and left to dry overnight, is at the centre of many beauty influencers' 'morning shed' videos where they peel it off to reveal glowing skin.