How can you know whether your content marketing ROI (return on investment) is achieving what you want? Content marketing efforts are difficult to track and measure because it’s not always clear which ...

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you ...

Promotions are a necessary expense of running your business and increasing brand awareness and sales. Small businesses should calculate the return on investment, or ROI, of sales promotions in order ...

Affiliate marketing, or selling another person's products on your website for a commission, can be lucrative. Your site advertises the other person's or store's products using banner ads, text links ...

In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture of how much they’ve spent on ...

Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help marketing agency leaders instantly compare the costs of white-label versus ...

Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value. You can calculate the ROI, positive or negative, on a sale from your marketing channels, but ...

How much do you invest in SEO each month, and how do you estimate the worth of your investment? If you want your website to rank high in Google searches and attract visitors and potential business, ...

Did you know that 50% of online retailers cite mobile apps as a top priority for their 2019 omnichnnel strategy? The case for an app has never been stronger, but many retailers remain hesitant and ...

Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show up to your event, ...