Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
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Netflix opens ad inventory to Amazon DSP
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix's premium ad inventory. The offering will be available in the United States ...
The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...
Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...
Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options. The big picture. Amazon ...
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