From foodies and travel enthusiasts to local thought leaders and cultural curators, Tulsa is home to a growing network of digital influencers and content creators, writes the founder and CEO of ...

When Darren Yuen took up the mantle of chief executive officer (CEO) at IPG Mediabrands Malaysia in December of last year, he ...

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Social media has sprouted into a career opportunity for many creators, but with the TikTok ban looming of their head, some ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

Industry stakeholders have banded together to float a self-regulatory organisation (SRO) for online influencers.

Astute Analytica is excited to announce the release of a comprehensive market assessment report titled “Global Influencer Marketing Platform Market: Trends, Industry Competition Analysis, Revenue, and ...