For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

From foodies and travel enthusiasts to local thought leaders and cultural curators, Tulsa is home to a growing network of digital influencers and content creators, writes the founder and CEO of ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Social media has sprouted into a career opportunity for many creators, but with the TikTok ban looming of their head, some ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

We asked top women finance influencers to share their No. 1 piece of advice ahead of the next round of tariffs.

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Industry stakeholders have banded together to float a self-regulatory organisation (SRO) for online influencers.