Aldi is celebrating a major milestone in 2025 - 35 years since it opened its first UK store. We spoke to an Aldi insider to ...

Aldi started out with one store in the UK 35 years ago - with no Specialbuys, hand-written labels and a very different store ...

The uniforms also feature Velcro-backed name badges, making them simple to attach and remove for added convenience. When Aldi first opened in the UK, it didn't have brand characters. However, in 2016, ...

Over time, the uniform has evolved into something ... However, in 2016, Kevin the Carrot made his debut in Aldi’s Christmas ads and quickly stole the spotlight. What started as a simple holiday ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

He gives the example of Aldi’s Christmas ads, which feature Kevin the Carrot, the brand’s now-iconic holiday mascot. The ad has been running since 2016 and, like the John Lewis ad (cited above), has ...

Fans of discount supermarket Aldi were delighted recently with news that the chain, first opened in Germany in 1913, will soon bring 14 new locations to Florida. But how many are opening in ...