Aldi is celebrating a major milestone in 2025 - 35 years since it opened its first UK store. We spoke to an Aldi insider to ...

Aldi started out with one store in the UK 35 years ago - with no Specialbuys, hand-written labels and a very different store ...

The uniforms also feature Velcro-backed name badges, making them simple to attach and remove for added convenience. When Aldi first opened in the UK, it didn't have brand characters. However, in 2016, ...

Over time, the uniform has evolved into something ... However, in 2016, Kevin the Carrot made his debut in Aldi’s Christmas ads and quickly stole the spotlight. What started as a simple holiday ...

A lot has changed since the discount supermarket first entered the UK and its iconic Kevin the Carrot character and Specialbuys had yet to be created. Retail Gazette takes a look at how Aldi has ...

The store uniform has since evolved into navy blue polo shirts with removable Velcro name badges. Shoppers still had a quarter of a century of Kevin the Carrot-free Christmases to look forward to, ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...