and the first and most infamous is the Lego Bionicle game for PC in 2001. This game was advertised alongside other Lego games ...

In 1999 and 2000 the LEGO Company was enjoying success with its two new product ... When planning the launch of Bionicle, the third generation of these toys, a whole new marketing strategy was used.

LEGO has announced its decision to establish an internal video game development studio ... the revival of beloved series like LEGO Island or Bionicle, reimagined for a new generation of gamers.