After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

LEGO releases a life-size golden retriever puppy set in its Icons line, offering a realistic build with no shedding, chewing, ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

LEGO is leaning into feel-good building with a brand-new set that’s designed to tug at the heartstrings of animal lovers. The ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Malcolm Haines celebrated his 2021 Lottery win by buying a Lego Death Star model - but has now had to adapt the spare room in ...

The first Lego Pokémon sets allow fans to build and display their favourite Pokémon in Lego brick form when they launch on 27 ...

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

LEGO has delighted collectors and dog lovers alike with the recent reveal of its new Golden Retriever Puppy set. A new ...

Harry Potter fans are loving this new 320-piece Lego Cornish Pixie toy, which is "so fun to build". According to East ...

Five new Lego Smart Play Star Wars sets promise new Smart Minifigures, sillier interactions, and a very familiar squeeze on ...