Hotel loyalty programs have continued to expand beyond a reward for frequent travelers and remain a relatively cost-efficient way to drive occupancy, although they can make it harder to target the ...

If you wish to convince your board members and C-level decision makers that loyalty programs, you need to know what customers want.

Earn 100,000 bonus points with the Chase Sapphire Preferred this April -- worth up to $1,250 in Chase Travel value. See how ...