Discover how augmented reality (AR) is transforming brand identity by creating immersive experiences in consumers' personal ...

The most forward-thinking companies won’t choose between corporate branding and personal branding—they’ll merge them. They’ll ...

A fish smokery is in unsteady waters after its logo was accused of allegedly misleading customers. While the brand boasts an ...

You may have started noticing a red and white check mark logo appearing next to certain drinks and meals on the menus of your ...

Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they ...

There are strategic intellectual property considerations at every stage of a brand’s development. Ranjan Narula, Aditi Roy ...

Every business, big or small, local or global, should find out what PandaPackage can bring to your brand through the use of high-quality food packaging services. Today you can visit Food Packaging of ...

2025 has been an interesting year in many ways, not least in the world of intellectual property. We have seen several high profile trade mark disputes unfold across a range of industries, and relating ...

By living, breathing and thinking like a brand, Flora Fountain has made many hyperlocal and national brands scale up their ...

From RFID-blocking pockets to integrated carabiners, a new wave of guardian design, as coined by trend forecaster WGSN, is ...

Good news for all Tamagotchi fanatics! Very soon, you can don T-shirts with your favourite digital characters and even get ...

El Pollo Loco CEO Liz Williams had been a fan of the brand years before becoming part of the team. She lives in Southern ...