In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

In this landscape, B2B tech CMOs and their teams need one thing today more than AI, regardless of industry: strategy.

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you slept. Your content? AI-generated and scheduled. Welcome to the AI ...

Phakamile Mbengashe is the former spokesperson to then-Ekurhuleni mayor Mzandile Masina and is believed to be linked to “big ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Childhood and Early Influences[MG1]  Mikhail Irzak was born in the late seventies, in Russia’s northern Murmansk region. His ...

Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.

We’ve all had customer service where the human element made or broke the experience. Maybe it was for better – that person who went the extra mile to get you a good result – or worse - that service so ...

Building a Customer Relationship Management (CRM) system from scratch is a major undertaking that can give your company a ...

The Board of Trustees learned about the growing national impact of OHIO’s carbon materials research and commercialization ...

In 2024, Havas launched Converged, a global strategy that integrates media, creativity, production and technology into a single, end-to-end model, powered by its Converged media tool. The company ...