The Saturday after Thanks Giving could be a big day for small businesses. American Express, which set up the promotional ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Below you will find guidelines for Social Media content, Event Promotion, and how to submit information to our Monthly Newsletter. If you have any questions or concerns please contact the ...

Marketing and business development don’t have to be frightening. By tackling one “scare” at a time, you can build confidence, ...

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different ...

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

A strand of Merz Pharmaceuticals’ star-studded promotion of the anti-wrinkle drug Xeomin has landed it a reprimand from the ...

SG Company SpA has announced that its subsidiary, FMA S.r.l., has acquired a 51% stake in a newly formed company, Concreta Promotion S.r.l., from Concreta ... s broader growth strategy in shopper ...