The beauty industry hinges on our desire for youthful-looking skin and elegant ageing, and new devices, lotions, and serums are always popping up with promises of keeping our skin taught and plump ...

Apply this serum and go over the area with the device. Treat each area for three minutes up to twice a day. If there is remaining serum after your treatment, gently tap it in. If you bought this from ...

Over the past few years, the obsession with face-slimming treatments through at-home microcurrent gadgets, gua sha, and in-office treatments (i.e., buccal-fat removal) has been at an all-time high.

Beauty standards aren’t the only things changing over the centuries. As beauty trends come and go, so do the different techniques people use to conform to them. People have always found clever ways to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Not to toot one's own horn, but in my many years of being a beauty journalist, I've interviewed a lot of celebs. Hands down the most frequently brought up product within these star-studded ...