PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy. Its linear outline format makes it easy to organize your subject matter. But for the audience, that ...

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With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

A good way to make your presentations effective, interesting and easy to follow is to use signpost language. 'Signpost language' is the words and phrases that people use to tell the listener what has ...

Five months into his role, Dan Elton shares his plan to drive consideration and create “profitable customer growth”, all while negotiating a tighter marketing budget.