From flawless base application to mesmerizing eye looks, the beauty world offers endless inspiration and innovation. Beyond ...

Transform your eyeshadow into a stunning eyeliner with our step-by-step guide! This tutorial unveils innovative hacks using ...

This isn’t just a return to control—it’s a return to herself. For ELLE’s Beauty Issue, the beauty mogul shares a moment of power, clarity and perspective. trending cover ...

BÉIS has launched three products with a limited-edition shade—a rosy pink called "Worth It" made famous by Rare Beauty.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

A BEAUTY influencer has sparked fury online after encouraging fans to try a risky salon-only skincare procedure in their own ...

She then adds wrinkles on her face using makeup before showing off her colorful outfit of ... Thanks for being my first ...