From flawless base application to mesmerizing eye looks, the beauty world offers endless inspiration and innovation. Beyond ...

Many of us probably relied on this costume at some point during childhood (I was a cat when I was eight), and it remains a ...

Transform your eyeshadow into a stunning eyeliner with our step-by-step guide! This tutorial unveils innovative hacks using ...

So when our queen, Selena Gomez, founder of Rare and the reason we all learned the phrase soft pinch, tied the knot with ...

Kourtney Kardashian’s supplement brand Lemme unveiled a new lollipop to promote vaginal health, formulated with pineapple, ...

Eugenia Cooney, the reclusive YouTuber and Twitch streamer, was spotted at Disney World after months offline. Her appearance has reignited public concern over her health and online influence.

Molly Burke lost her vision, but found her community online. Now the popular YouTuber who creates makeup tutorials is sharing ...

This isn’t just a return to control—it’s a return to herself. For ELLE’s Beauty Issue, the beauty mogul shares a moment of power, clarity and perspective. trending cover ...

BÉIS has launched three products with a limited-edition shade—a rosy pink called "Worth It" made famous by Rare Beauty.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

A BEAUTY influencer has sparked fury online after encouraging fans to try a risky salon-only skincare procedure in their own ...

Selena Gomez told Fortune MPW that her company, Rare Beauty, will "double down" on highlighting natural beauty. © 2025 Fortune Media IP Limited. All Rights Reserved ...