Sensor Tower has published its annual State of Mobile report, offering insights, trends, and data on the global mobile app ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

TikTok and other China-linked apps dominated U.S. app downloads in 2025, defying mounting political pressure, trade ...

Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram ( META) and made up more than half of all the ads shown ...

Be afraid, because mobile has entered its monetization-first era ...

New data from analyst firm Sensor Tower indicates that consumers are spending more on non-gaming mobile apps than they are on ...

Global mobile gaming revenue rose slightly to $81.8 billion in 2025, while non-game app consumer spending surged 21% to $85.6 ...

Sensor Towers reported that consumers spent more on non-game mobile apps in 2025 than on gaming mobile apps.

China's Tencent Holdings ( TCEHY) ranked No. 1 among mobile game publishers by IAP revenue in 2025 at $7.5B. Scopely and ...

Global mobile in-app purchase revenue reached $167 billion in 2025 as total downloads climbed to 149bn worldwide.

It’s the first time that’s happened, and while generative AI “led revenue growth,” it “was not the only driver,” according to the report. Consumers spent $85 billion in apps last year, a 21 percent ...

Bolstered by Generative AI services, IAP revenue from non-gaming apps surpassed games for the first time, representing a 21% YoY increase and nearly three times the amount spent just five years ...