The Sheba Hope Grows initiative supports global coral reef restoration efforts, recognizing the link between healthy reefs and sustainable fish for cat food. Hawai’i-based Kulea ...

The 2025-2026 World Branding Awards Animalis Edition marked its fifth instalment, bringing together leading pet and animal ...

The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional context around the desire for pet health rather than promotion of product features.

Why is this work relevant for Creative Effectiveness? To launch their new extra-gravy product, Sheba, a premium wet cat food brand and challenger in the US, turned a simple product demonstration into ...

Discover the heartwarming story of how rescued cats from a hoarding situation are finding new homes and healing.

No one was held responsible for the 2024 Kewalo Basin incident, highlighting some of the difficulties in reef damage ...

The 2025-2026 World Branding Awards Animalis Edition marked its fifth instalment, bringing together leading pet and animal brands from all around the world. These brands were celebrated for their ...

Mars Petcare also offers diverse cat food brands, given the increase in cat parenting. Whiskas offers everyday nutrition; Sheba is its premium offering and Kitekat serves affordable options.

The 2025-2026 World Branding Awards Animalis Edition marked its fifth instalment, bringing together leading pet and animal ...