Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Explore 27 Eyeliner Styles and Looks tailored for every eye shape! Uncover the perfect lines to enhance your unique beauty ...

Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

A team of scientists from the University of California, Berkeley, recently announced the discovery of a unique color, dubbed ...

Our beauty team evaluated the latest and greatest launches across skin, hair, makeup, and more. The results of our labor: these 93 standouts.

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

Discover surprising truths about blindness, from the spectrum of visual impairment to revolutionary treatments and adaptive ...

Hilary Farr knows how to create unique, innovative spaces. These are a few of the times that she avoided trends for uniquely ...