Kanye West, now known as Ye, demanded action and Adidas didn’t hesitate to deliver. On Tuesday, the rapper criticized the iconic sportswear brand in a lengthy Instagram post, accusing Adidas of continuing to profit from his Yeezy designs despite the partnership having ended long ago.

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly and was very thorough in removing any mention of West or his products from their website,

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Adidas erases Yeezy mentions after Kanye West claims the brand prioritized its website over Yeezy.com and ended ties.

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Looks like Kanye West is still a tad bit bitter about his billion-dollar breakup with adidas, as the polarizing music icon has once again launched an attack on his former business partners and decided to throw some shade at designer, Jerry Lorenzo in the process.

Ye — formerly Kanye West — had laid low for the first week of 2025 in his return to social media, but that changed on Tuesday night (Jan. 7), when he called out his former partner Adidas while attacking the company’s alleged search engine practices, and also took issue with designer Jerry Lorenzo in an Instagram post.

Adidas parted ways with Ye in October of 2022 following a 10-year partnership after the rapper began spewing anti-Semitic rhetoric online and in interviews. The company took a major hit as a result and later decided to sell off its remaining Yeezy stock to recoup.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

West, who now goes by Ye, began his latest post by insinuating that Adidas intentionally positioned itself atop of the Google search results for yeezy.com. His comments have been lightly edited for clarity.