Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezyshoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and ... to drive hype and resale prices on shoes in the secondary market.
With his Yeezy Boost 350, priced at $200, selling out in just 12 minutes, and pairs of his sneakers reselling for more than $10,000 dollars on eBay, Kanye's shoes have transcended the role of ...
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