AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially for ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and agency partners.

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement partners.

Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.