Articles written by Sona Mazumdar ...

Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

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With technology evolving faster than ever, it will redefine how brands connect with their audiences in 2025 and beyond. Artificial intelligence (AI) has unlocked the ability to predict consumer ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting goodness. For every Mamaearth product ordered on Zepto, the brand will plant a ...