Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements ...

According to Michael Netto, VP of professional services at K-ecommerce, the most noticeable improvements came from real-time inventory data integration with Microsoft Dynamics GP and a modern, ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and ...

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for ...

Combining AI with human expertise in sales forecasting and CRM systems can optimize sales pipelines, improve accuracy, and drive better decision-making for increased revenue growth.

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Promoting a product's AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent study shows that labeling products as "Artificial Intelligence" makes people ...

The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various ...

A key motivation for businesses to stay updated is AI's significant enhancements in customer satisfaction compared to the previous generation of CRM bots. Understanding how to recommend the next ...

The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to ...