North America, with $2.3 trillion in spending, led the wellness economy in 2024, followed by Asia-Pacific ($2.0 trillion) and ...

The Hyundai deal debuts just as Stellantis is ending a short-lived partnership with the Peanuts franchise. It included seven TV and social media spots from GSD&M.

As agencies and brands accelerate cuts, middle managers report the lowest psychological safety in the industry.

"AI agents" can analyze consumer-recorded videos to surface micro-behaviors, hidden frustrations, emotional reactions and contextual details that traditional surveys routinely miss.

Sydney Sweeney is out and Martha Stewart is in — as the image of American Eagle jeans. The brand, geared to Gen Z, has tapped lifestyle giant Stewart, 84, for its holiday campaign: “Martha Stewart ...

The experiential event and marketing agency a21 has created a London-based European office. The agency named William Drew as managing director / vice president. Drew will oversee creative strategy, ...

Grubhub knows the call of hunger must be answered — ASAP. The creative runs across digital, CTV, and paid social, supported ...

Paramount's current total viewing share, per Nielsen's monthly distributor index, would jump to an average 14.2% by adding all of WDB. Currently it is an 8% average share. With the merger, Paramount ...

AI has opened more sophisticated methods for digital marketers to reach intended audiences with targeting signals and data once unattainable. The goal for advertisers is to run media strategies and ...

Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision and industry ...

While watching the Macy's Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event.

"Zootopia 2" posted the best result ever for an animated film and the fourth best for any Hollywood-produced movie.