MavTek Inc.'s Sr. SEO Analyst shares some key image SEO tips and best practices to help you use this asset in your SEO strategy.

YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc.

Ten effective ways to boost your click-through rate (CTR) from organic search. Create featured snipets to GMB, image optimization, schema, and more.

The ultimate guide to meta tags: why they matter and how to optimize them for impact Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta ...

Visual search: Everything you need to know (so far) Visual search is one of the most complex and fiercely competed sectors of our industry. Here's a review of the key players, and what their ...

Nearly half of your customers are on social media. How are you going to convince them to get to you and convert? Tips on CRO and social media.

A guide to implementing Google’s “How-to” schema "How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with ...

Content marketing ROI is an effective way of determining marketing success, but B2B marketers avoid it. What metrics can they use to measure it?

No need for Google: 12 alternative search engines in 2018 Here are 12 alternatives to escape your reliance on Google for all things search in 2018.

The future of Google and what it means for search Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more.

Cybersecurity in SEO: How website security affects SEO performance Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously ...

How social media influence 71% consumer buying decisions What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future?