Starbucks is pivoting its strategy by investing more in staffing and scaling back on automation technology, breaking from the ...

Starbucks' sales are on the upswing again, but the company says its turnaround efforts are far from complete. The coffee giant said Tuesday that its quarterly revenue rose 2% to $8.76 billion in the ...

Q2 2025 Management View CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The strategy focuses on investments in labor, store ...

Q2 2025 Earnings Conference Call April 29, 2025 5:00 PM ETCompany ParticipantsTiffany Willis - SVP of IRBrian Niccol ...

Starbucks CEO Brian Niccol announced a strategic shift, prioritizing increased staffing over automation systems, aiming to ...

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO ...