For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

Starbucks (SBUX) is making big changes in the name of safety. In lieu of its 2018-era goal to become the “third place” where ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s ...

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

Come late 2025, the coffee conglomerate will have dropped 30 percent of its refreshments and food offerings from its menu in ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...

Starbucks is set to eliminate a significant number drinks and food options in the coming months as part of the company’s plan ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...