Q2 2025 Management View CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The strategy focuses on investments in labor, store ...

Even before President Donald Trump’s sweeping tariff announcement, analysts worried that Starbucks’ plans to overhaul its ...

Starbucks announced Tuesday that it is exploring an aperitivo menu featuring "sparkling beverages, sippable coffee drinks, ...

CEO Brian Niccol thinks it is. Wall Street is not so sure. Starbucks brought on Niccol in September to liven up the ...

And while the company pointed to signs that its plans were working - including rebounding market share and greater customer satisfaction amid efforts to cut wait times - Niccol said predicting where ...

Super Micro Computer's preliminary third-quarter earnings came in well below its previously-issued guidance, dragged down by some customers delaying orders of new servers and computer products. The ...

But those efforts have been costly. Starbucks said its net income dropped 50% to $384 million in its fiscal second quarter.

Profit fell 50 percent in the quarter, and the company said one reason was its hiring of additional workers to help its turnaround strategy.

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO ...

CEO Brian Niccol said the coffee shop giant’s second-quarter results were “disappointing,” but he said there are signs of ...

By Juveria Tabassum (Reuters) -Starbucks faces challenges in reviving its business, CEO Brian Niccol said on Tuesday, after ...

Starbucks is investing in more baristas and hours for them in the latest chapter of its turnaround, CEO Brian Niccol said.