Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Businesses will need new strategies in a world where AIs chat amongst themselves, says a report from Visa and the Institute ...

Making embarassing spelling mistakes in crucial work conversations or Microsoft Teams calls could soon be a thing of the past ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Expedia Group has long been a leader in B2B travel technology, but 2025 marks a turning point as the company seeks to clarify its solutions for partners looking to streamline operations ...

As an accomplished Senior PPC Strategist, I've been instrumental in driving outstanding results for both complex B2B and B2C clients, both independently at Forank and as part of the AS Marketing team.

Search Engine Land » PPC » Google sends personalized growth plans to advertisers, pushing AI-driven solutions Chat with SearchBot Please note that your conversations will be recorded ...

Here are six ways AI can be used by B2B marketers to provide excellent service and grow their business. 1. Combining Online and Offline Client Data Customers can buy products and services offline as ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...