Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

This year is a turning point for B2B marketing. Influencer marketing, personalized video and AI teammates are about to change everything.

B2B marketers need to curate their digital advertising supply chains rather than relying on processes that are no longer fit ...

B&T interviews Superloop CMO Ben Colman on marketing strategy, leadership and how his love of speed shapes his approach in this edition of CMOs to Watch.

There’s been a lot of hype about the potential of influencer marketing in B2B ... with specialized B2B campaigns often investing a higher percentage in industry expert influencers compared to ...

composable commerce solutions for B2C and B2B brands and retailers, today announced the winners of the 2025 BigCommerce and Feedonomics Customer and Partner Awards. The awards programs recognize the ...

It’s the firm’s first raise in nearly four years. In May 2021, the San Mateo, California-based venture firm rounded up nearly a billion dollars in capital commitments across two funds. At that ...

AUSTIN, Texas, March 25, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, today unveiled ...

Search Engine Land » SEO » Answer engine optimization: 6 AI models you should optimize for Chat with SearchBot Please note that your conversations will be recorded. AI-powered search is ...

so are the marketing messages. In general, we could summarise it by saying that B2C appeals more to the emotional or to identification with the brand through experiences or advantages of a personal ...

Applications are being invited by the university for startup ideas in major sectors like Artificial Intelligence (AI), Machine Learning (ML), Software as a Service (SaaS), and Internet of Things (IoT) ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...