During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

A seismic shift is happening in B2B e-commerce, and it's all about vertical marketplaces—platforms designed specifically for ...

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The high-tech marketplace provides not only customer service challenges, but also the tools to help companies conquer ...

WPR, one of the largest independently-owned PR firms in the U.S., announces the continued expansion of its franchise marketing and PR practice, highlighted by the recent addition of national franchise ...