During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

A seismic shift is happening in B2B e-commerce, and it's all about vertical marketplaces—platforms designed specifically for ...

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

WPR, one of the largest independently-owned PR firms in the U.S., announces the continued expansion of its franchise marketing and PR practice, highlighted by the recent addition of national franchise ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...

Learn more at jestais.com. Share this Story : Jesta I.S. Announces Vision Suite 360 to Power the Combined B2B and B2C Strategies of Vertical Retail and Multichannel Brands ...

The SCMS helps businesses save time, reduce costs and effortlessly fulfill B2B, DTC and marketplace demand. About Jesta I.S.: Trusted by major fashion apparel, footwear and accessory brands for 55 ...

B2B marketing agency Transmission debuted its new marketing capability: Brand Storytelling. The agency believes B2B marketing is overdue for a shake-up. Brand Storytelling anticipates shifts in ...

SAN FRANCISCO, April 9, 2025 /PRNewswire/ -- Transmission, the largest global independent B2B marketing agency, announced today the launch of its newest marketing capability, Brand Storytelling.