Brands, sometimes unwisely, are competing for consumers’ attention with messaging in formats that were previously unthinkable.

Netflix's documentary, part of its "Trainwreck" series, explains why those American Apparel billboards dotting Los Angeles felt more like criminal evidence than sexy ads.

The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the ...

A person's capacity for attention has a profound impact on what they see, dictating which details they glean from the world ...

Jim Jones believes that being compared to Nas made the Grammy winner "viral." Last week, Capo was a guest on the Joe and Jada ...

The Emmy-winning multihyphenate also explained the enduring legacy of Akeelah and the Bee and working with her ...

Advertising companies specializing in billboards say San Diego is a lucrative market partly because the city provides an ...

The British Skin Foundation has launched a campaign that uses AI to change its image according to UV levels detected by the ...

Federation Square, Melbourne’s most prominent public space, has been plastered with a billboard promoting Ralph Lauren. Critics claim this is an eyesore and the advertising an affront to the ...

The West Sacramento billboard, designed and paid for by state workers, alleges the traffic might have been made worse by Gov. Gavin Newsom’s decision to call California state workers back to the ...

An anti-DOGE billboard is on West 12th Street. Here is why Erie was chosen as a placement of the ad and what experts are saying about it.