Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales ...

Conversational AI is gaining attention as enterprises look beyond CRMs to spot hesitation risk and momentum before forecasts ...

Salesforce revenue growth is slowing amid Microsoft/HubSpot competition and weaker ARPU. Click here to read an analysis of ...

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

Zohran Mamdani, the newly sworn-in mayor of New York City, suggested Friday that the widely adopted definition of antisemitism from the International Holocaust Remembrance Alliance (IHRA) does not ...

The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but also intuitive, integrated technology for the people who serve them. When ...

A well-maintained customer relationship management system is the heartbeat of a thriving coaching business. A CRM houses customer data, but it should also tell the story of your relationships, your ...

A business that retains its client base can often mean much more than expansion and earnings alone. Some experts may emphasize revenue when considering longevity, but a high-quality company is hardly ...

Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing Automation. The updates focus on enhancing automation, improving data accuracy ...