Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

This includes developing engaging content that aligns with the values ... This IPL season, we will be having an integrated marketing mix that will focus on showcasing key brands, including the ...

Brands are finding the podcast space an avenue to cut through the clutter of traditional advertising, say stakeholders ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

“The marketing content mix for pharma is evolving and pharma marketers are eager to find ways to produce more content, quickly, while reducing inefficiencies and generating savings,” explains ...

From series to sports to theatricals to podcasts, everyone is seeking out content that will allow them to define themselves, ...

It's marketing shorthand for the Netflix generation ... Related: Guide to B2B Website Design: 12 Best Practices But to thrive with video, you need a diverse content mix tailored to your audience's ...

Between legacy labels occupying significant shelf space and a growing consumer appetite for authentic storytelling, the body-care industry is overdue for a refresh. Modern indie body-care brands are ...

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for ...

The arrival of marketing campaigns generated entirely by artificial intelligence is inevitable, consultants say.