Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

This includes developing engaging content that aligns with the values ... This IPL season, we will be having an integrated marketing mix that will focus on showcasing key brands, including the ...

Brands are finding the podcast space an avenue to cut through the clutter of traditional advertising, say stakeholders ...

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Automate your content. It's going to take you time to collect all the rich data that will make marketing in context possible. You might choose to combine several technologies to find the right mix. In ...

it's no secret that video has become a more and more significant piece of the content marketing mix. By the year 2020 video will account for 82% of all consumer Internet traffic, according to Cisco, ...

“The marketing content mix for pharma is evolving and pharma marketers are eager to find ways to produce more content, quickly, while reducing inefficiencies and generating savings,” explains ...

Elyse Flynn Meyer, Prism Global Marketing ... media mix this year is to embrace a test-and-learn approach with new platforms. Brands should strategically experiment with different content formats ...

You know that feeling when you’re casually browsing Amazon, not really looking for anything in particular, and then—bam!—something grabs your attention? That’s exactly what happened to me the other ...