• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts ... when advertising to the businesses between them and the end patient.

ELC is transitioning from relying on large contracts to becoming a software and employment solutions provider, focusing on EL ...

A global audit examining the state of data readiness to embrace GenAI value creation finds big companies worldwide are not ...

Survey Finds 60% of Big Multinationals Believe Their Data is not Prepared and Primed to Unlock GenAI’s Next-Generation ...

The financial world is abuzz with the term "Embedded Finance." It's a concept that's dominating conferences and discussions ...

Italy's status as an inventive country eyeing the future without forgetting its traditions is at the centre of a new show - ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Creative needs to be creative. B2B ad campaigns have always faced more of a challenge to stand out than more fun, product-based B2C campaigns. Still, advertisers must feel emboldened to take big ...

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for ...