It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

Here’s one explanation of the difference between B2B and B2C: That 37.7% of the respondents see the extended sales cycle in B2B as a key challenge to maximizing ROI. Still, email retains its ...

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Jesta’s Vision Supply Chain Management Suite (SCMS) provides full logistics tracking as inventory travels overseas, facilitates direct communication between global manufacturers ... 360 to Power the ...

Four local business leaders sat down with Atlanta Business Chronicle Market President and Publisher David Rubinger to discuss the impact that AI and other innovations are having on their companies, ...

According to a new study of 768,000 citations on AI search engines conducted by XFunnel, product-related content dominates ...

AI's True Magic Happens in the Lab': EricMalley.com on Anthropic, Cohere, and Ethical Innovation ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts ... when advertising to the businesses between them and the end patient.