I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

A Primer Applicator Makes All the Difference — This Is the One We're Obsessed With. ... ($8) — the dual-ended beauty tool is a combination of a slightly concave spatula and a dense face brush.

It has 16,000 5-star reviews!

My $7 primer hydrated the hell out of my dry, sensitive skin – color me shocked, it made my makeup go on flawlessly too. Another fan said it was a 'perfect dupe' of a $28 Milk Makeup product ...

e.l.f. Cosmetics Power Group Primer creates the "sticky" bond on gameday. Courtesy of e.l.f. Beauty “The premise is that there is so much focus on what separates us, so this commercial is about ...

The brush coats each lash, ... I find that the ELF Power Grip primer is comparable to the $38 Milk Hydro Grip version and has a lightweight, hydrating formula.

Even beauty experts are occasionally left with a cakey face. The E.L.F. Makeup Mist & Set ($5) smooths out foundation with one spray and ensures your makeup lasts all day. It contains aloe and is ...

Joey King stars in the new e.l.f. campaign alongside Lucien Laviscount. The ad puts a hilarious spin on the effectiveness of the brand's popular Power Grip Primer. See the video and hear from King ...

I'm a makeup artist and I made a list of which beauty products I'll repurchase in 2023. I absolutely can't go without Cinema Secrets' brush soap or Rare Beauty's liquid blushes. I use Patrick Ta's ...