Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and ...

Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it ...

The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language ...

AI search company Perplexity launched a new tool today, October 31, aimed at simplifying the complex world of patent research. Called Perplexity Patents, the new agent allows anyone to search for ...

Instead of searching for a string of keywords, Perplexity’s new tool allows you to use natural language to look for patents. Instead of searching for a string of keywords, Perplexity’s new tool allows ...

Artificial Intelligence is shaking up digital marketing and search engine optimization (SEO). Natural Language Processing (NLP), a key component of AI search, is enabling businesses to interact with ...

Key Takeaways Keywords are still important for SEO in 2025, but how we use them has changed a lot. AI doesn’t make keywords useless; it actually helps us understand what people are looking for better.

When it’s built thoughtfully, used responsibly, and secured properly, AI can materially improve the way legal teams get their work done... In litigation, the ability to identify and leverage key ...

Have you ever felt frustrated trying to keep up with constant changes to how your content appears—or disappears—across search engines? If so, you're not alone. As artificial intelligence increasingly ...