The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities ...

Aishwarya Gairola has been appointed as Influencer Marketing Lead at Colgate-Palmolive India. She made the announcement of ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

The growing trend of influencers and celebrities promoting health-related products can be dangerous for both themselves and ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

The spending has increased 25-35 percent year-on-year from IPL 2024, and brands are finding it a value proposition, with ...

The smart money is pouring into crypto. Over the past several months, institutional investors from Wall Street hedge funds to ...

An article by Irina Tatarinova, Brand Director at Flowwow From Instagram-driven shopping to WhatsApp business groups, ...

Vanessa Konopka was diagnosed with severe liver damage and pneumonia in December 2024 Startling Fed news sends stock market reeling The Real Difference Between Irish Butter And Regular Butter Pope ...

Nearly 40,000 Taiwanese joined industry events in China such as conferences and trade fairs supported by the Chinese ...

New York lawmakers propose expanding false advertising laws to cover food ads targeting children, focusing on social media ...